Hyundai Motor Company announced the launch of its global sustainability campaign under the banner ‘Goal of the Century’. The campaign kicks off on Earth Day on April 22, and will run through and beyond the upcoming FIFA World Cup TM, which will be held from November 21 to December 18, 2022.
As part of the global launch, Hyundai Motor released a manifesto film and global TV commercial featuring football legend Steven Gerrard and global pop sensation BTS, sharing the company’s ambition to unite humanity through football and encourage universal support for a sustainable future. The campaign program is part of Hyundai’s mission to achieve carbon neutrality by 2045, neutralizing CO2 emissions at all stages of its production and operation.
In support of the campaign, Hyundai will run a Test Drive campaign aligned with Goal of the Century Campaign which is the key message of the World Cup Campaign. One winner will be chosen to attend a match in the World Cup 2022 in Qatar.